01
US$ 19M+
Ad spend managed
R$ 100M+ in paid campaigns since 2019.
(01) · Paid traffic · Launches · Online courses · Worldwide
Course launches
that sell,
not launches that
talk about selling.
WW Mídia is a paid traffic and launch operations agency for online courses, coaching programs and digital products. Founded by Lucas Cunegatto in 2019, based in Londrina, Brazil, working remotely with clients worldwide, in English and Portuguese.
More than US$ 19 million (R$ 100 million) in ad spend managed and 70+ launches operated, across online courses, coaching, B2C SaaS and e-commerce. Formats we run: paid workshop launches, launches to an existing list, evergreen funnels, high-ticket ladders and Black Friday campaigns. Below are three operations with the full numbers published: spend, conversion by stage, CAC and revenue.
We run paid media and launch funnels for digital products that need to scale predictably. No magic formula. Data, execution and the cost per lead in the right place.
(02) · Results
Four numbers that matter more than a manifesto.
02
US$ 0.66
Average CPL (top quartile)
R$ 3.40, in online course launches.
03
4.8×
Average ROAS at scale
Evergreen sales, last 12 months.
04
70+
Launches operated
From online courses to B2C SaaS.
(03) · Open numbers
Three real operations, with the whole account on the table.
| Operation | Period | Ad spend | Result | Cost per result | Return on ad spend |
|---|---|---|---|---|---|
| Paid launch paid workshop + offer |
Aug 2025 | US$ 57,900R$ 298,000 | 646 sales US$ 217,500R$ 1,120,000 |
CAC US$ 90 US$ 7.23 per registrant |
3.76× |
| Black Friday acquisition campaign |
Oct–Nov 2025 | US$ 36,500R$ 187,898 | US$ 311,000R$ 1,601,318 · net profit R$ 1,095,187 | n/a | 8.52× 3.86× acquisition only |
| Free launch 5th consecutive edition |
Mar 2025 | ≈ US$ 29,200≈ R$ 150,477 | 68,711 leads 378 sales · US$ 101,400R$ 522,000 |
CPL US$ 0.43R$ 2.19 | 3.47× |
How to read it: return on ad spend is revenue divided by ad spend, not profit. In the Black Friday case the net profit is stated separately because the operation closed with a 68% margin; acquisition ROAS counts only revenue from first-time buyers. All three operations ran in Brazil, in Brazilian reais; US dollar figures are converted at R$ 5.15 per dollar (September 2026) so you can compare with your own market. Costs per lead and per sale in Brazil are lower than in the US or Europe. What transfers is the funnel structure and the conversion rates between stages, not the absolute CPL.
(04) · How we run a launch
Four phases, from briefing to reopening. Each one with clear deliverables, a numeric target and an exit point. You always know where your money is.
From the briefing
to the reopening.
Week 1
Diagnosis
Audit of the offer, the current funnel and historical CAC. Media plan, CPL target and launch calendar approved before the first dollar is spent.
Weeks 2–3
Lead capture
Cold traffic at scale. Continuous creative testing (video, image, carousel) and segmentation by LTV, not by last click. Target: CPL at the bottom of the benchmark.
Weeks 4–5
Conversion
Warming up the list, sales sequence and optimized checkout. Pixel, Conversion API and multichannel attribution calibrated in real time.
After the event
Scale & evergreen
Full-funnel analysis, smart reopening and product ladder. Evergreen media with stable ROAS on cold traffic, not dependent on the next launch.
(05) · Worldwide
Based in Brazil.
Working anywhere.
Where
Fully remote operation from Londrina, Brazil. Clients anywhere in the world. Brasília time (UTC-3) overlaps with business hours in the Americas and Europe.
Language
English and Portuguese. Strategy calls, reports and day-to-day communication in the language you prefer.
Stack
Meta Ads · Google Ads · TikTok Ads · GA4 · Conversion API · BigQuery · Looker Studio · n8n · Make · Hotmart · Kiwify
Who runs your account
Lucas Cunegatto, founder, seven years buying media for digital products. The person who operates the ad account is the person you talk to. Nothing is outsourced.
(06) · What clients say
"We have worked together since 2021, with new projects in 2025 and 2026. In 2026 we broke our revenue record in launches. The work went far beyond managing ads: strategic involvement across the whole operation, data and automations."
Flávia Nantes
Dentist, teaches practice management to dentists · online course · translated from Portuguese
"It was a turning point for my positioning. Top-tier strategy, results that speak for themselves."
Victor Moreira
Psychologist, body therapy course · translated from Portuguese
"Since they took over paid traffic, we have scaled sales consistently. Optimization and professionalism."
Niale
Fashion e-commerce · niale.com.br · translated from Portuguese
(07) · Frequently asked questions
What people ask before hiring us.
Does WW Mídia work with clients outside Brazil?
Yes. We are based in Londrina, Brazil, and work remotely with clients worldwide. Communication in English or Portuguese, over WhatsApp, email and video calls. We work on Brasília time (UTC-3), which overlaps with US and European business hours.
What results does WW Mídia deliver?
Over US$ 19 million (R$ 100 million) in ad spend managed since 2019 and more than 70 launches operated.
Three operations with the full numbers published: a paid launch in the health niche (US$ 58k in ads, 110,491 visitors, 646 sales, US$ 90 CAC, US$ 217k revenue, 3.76× ROAS); a Black Friday campaign (US$ 36.5k in ads, US$ 311k revenue, 8.52× total ROAS, 3.86× acquisition ROAS, 68% net margin); and a free launch (68,711 leads at US$ 0.43 CPL, 378 sales, US$ 101k revenue). Converted at R$ 5.15 per dollar, September 2026.
What does WW Mídia do exactly?
Paid media (Meta Ads, Google Ads, TikTok Ads) and full launch operations for online courses, coaching programs and digital products: funnel strategy, ad creative testing, tracking and attribution (GA4, Conversion API, BigQuery, Looker Studio), automation (n8n, Make) and evergreen sales after the launch. The person who runs your ad account is the person you talk to.
What is the minimum budget?
Ad spend is paid by you directly to the platforms. For a product that is not selling yet, the entry plan requires at least US$ 1,000 (R$ 5,000) set aside for ads. The agency fee is fixed, a percentage of revenue, or a partnership, defined after a diagnosis of the product. You receive a written scope with pricing before any meeting.
Launch or evergreen for a new product?
A launch concentrates lead capture, a live event and a short cart window, producing a revenue spike. In the health-niche case, 510 of the 646 sales came on day 2 of the cart. Evergreen sells every day with a stable budget and depends on consistent ROAS on cold traffic. Most mature operations run both: launches for cash peaks, evergreen for predictability.
(08) · Next step
Want to know if it fits
your budget?
Send us three things: what you sell and whether it is already selling, how much you plan to invest in ads, and when you want to launch. We start the analysis and you get a written scope with pricing before any meeting.